Ecclesall Road in Sheffield is a busy retail street with lots of great independent retailers and is a major thoroughfare in and out of the city. As a result, parking is always a bit tricky. The City Council has introduced a charge to park in and around the area – not much, just 20p which I can’t imaging puts that many people off.
Mookau, one of the very distinct independent retailers there that sells gifts and homeware has introduced a nice little touch. Walk in to the shop and they’ll give you your 20p back! You don’t even have to buy anything! I often suggest that being ‘easy to buy from’ is one of the first principles of customer care.
This is a great example of not just ’being easy to buy from’, but actually demonstrating it to existing and potential customers!
Of course, you’re not going to dash to Mookau just for 20p, but
a) you now know that they’re thinking about their customers, and
b) like me, you might just tell others about that too.
What do you do to demonstrate you care about your customers?