I’m starting off the New Year with a book recommendation, and it’s not really a ‘business book’. ‘Some like It Hot: Me, Marylin and the Movie’ by Tony Curtis is his insight into the making of the fantastic 1950′s movie. Why the recommendation? It’s a great story of how Billy Wilder found and developed the idea, got [...]
Have A ‘Delightful’ Christmas!
Posted in: General
Well, that’s the desk tidied (not!), the office neatly organised (not!), and all the outstanding things ‘sorted’ (not!). Still, as you’ll see, I did manage to get the Christmas tree up and decorated! It’s now time to sort out those few last – minute presents! Back to work in January, but because of the wonders of modern technology, [...]
Free ebook – (Re)Thinking in 3D…..
Posted in: General
I’ve written a new book! It’s all about Thinking in 3D – That means creating a business that’s ‘Dramatically and Demonstrably Different‘! Basically, it’s a short set of ’rants’, raves and ideas aimed at engaging, stimulating and challenging you. If you enjoy the blog, I’d like to think that you’ll enjoy this too. The main reason being that there will be a [...]
A Dramatically Different Gift Voucher 2
Posted in: General
It probably seemed ‘really edgy’ when the divorce lawyers Lloyd Platt and Co came up with the idea of their ‘divorce vouchers’ for Christmas. It’s in the news today on the Lawyer Website. I ‘praised’ B&Q for their ‘personalised’ voucher recently, because I think they got it right – I don’t think these guys have. Both [...]
Marketing in 2010 – What Does It Mean For You?
Posted in: General
What does 2010 hold for you when it comes to sales and marketing? Any ideas? Of course, with such rapid change, it’s a difficult one to predict, but there is some great stuff here from some of the leading ‘social media’ gurus around the world, curtesy of Joe Pulizzi’s Blog. OK, there is an argument that some [...]
A Sporting Spectacular!
Posted in: General
Recruiting ‘Customer Delight’ ers
Posted in: General
Came across this today. It’s a design business in Lynwood, Washington looking for a graphic designer. Part of the application process involves submitting, as well as your cv and examples of work, an example of when you’ve ‘delighted’ a customer, how you did it and what the reaction was from that customer. It’s simple stuff, but I [...]
What Will They Think Of Next?
Posted in: General
Here’s a great new game for all the (younger members) of the family!! Talk about ‘Dramatically and Demonstrably Different’! Not sure it’s real, but hope it is! (I found it courtesy of quinkyart) Whether it’s real or not, it certainly got me thinking about other ‘similar’ games for Christmas: ‘Poodo’ (“It was Professor Plum in the conservatory”), ‘Crappy Families’, [...]
A Dramatically Different Gift Voucher
Posted in: General
We were in the diy store B&Q yesterday (don’t ask!) and Jill spotted this – a gift voucher ‘personalised’ for dads. It’s a very simple way of ‘enhancing’ a core offer. There was also ‘you’re moving’ and ‘new home’, plus a few others. My point? ‘Differentiating’ a relatively mundane thing appealing to specific customers is a [...]
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Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
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