Some customers are relatively easy to please – the result is that it’s easier to get ‘satisfaction’. This ‘brief’ from Mick Jagger to Andy Warhol for the design of an album sleeve back in 1969 sets out his ‘expectations’ very bluntly. The great thing about knowing your customer’s expectations is that it’s easier to meet...
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Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
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