“The iPod Will Die!”
He may be one of the country’s highest profile entrepreneurs and has clearly been successful in what he does, but even Sir Alan gets it wrong. Well, I know he gets it wrong a lot – listen to him rant about small businesses as Government ‘Tsar’ – have a look here in the Sunday Times, or just watch The Apprentice if you can bear it!
However his prediction in early 2005 that by the end of the year the ipod would be ‘dead, finished, gone, kaput’ does seem a little hasty!
I suspect he thought that there’d be lots of cheap competitors come in and blow it away. That happens in lots of technology markets, but fair play to Apple, they’ve created a ‘dramatically different’ product that continues to lead the way. They’ve continued to develop it, introduce other products to advance and kept well ahead of the game.
Not sure Amstrad ever did that!




















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