Some customers are relatively easy to please – the result is that it’s easier to get ‘satisfaction’.
This ‘brief’ from Mick Jagger to Andy Warhol for the design of an album sleeve back in 1969 sets out his ‘expectations’ very bluntly.
The great thing about knowing your customer’s expectations is that it’s easier to meet and even ‘exceed’ them! Imagine a ‘delighted’ Mick Jagger as a customer!
It has been said (sung, even!) that ‘You Can’t Always Get What You Want’ – the challenge is to find out what your customers do want.
- How clear are you about what your customers want and what they don’t want?
- What can you do to find out?
After all, the last thing you want is your customers shouting ‘I can’t get no satisfaction’!
Bookmarks:
