A Fresh Approach To Social Media
The ‘new’ world of social media is exciting for many, and a bit scary for others. The danger for the latter is that they ignore it or that they ‘play’ at it. Potentially for many (all?) of us, it’s a massive opportunity – the challenge is to find ways to maximise this opportunity.
I do remember coming back from a Fast Company Conference in San Diego California 11 years ago this month all excited and enthusiastic shouting ‘We’ve GOT to have a website!!’. No real idea why, but everyone in the US was getting them, and it seemed like the right thing to do. I’m sure that down the years previously people have run into their offices and shouted enthusuastically to their colleagues ‘We must have an advert on TV!’ or ‘We’ve got to get a brochure!’
Perhaps, that’s what’s happening in many businesses today about social media. Anybody come dashing into your office exclaiming ‘We just so need to ‘Twitter’”?
Maybe you do, maybe you don’t. The challenge as with any marketing channel and activity is to establish:
- What do we want it to do for us?
I also think it might be well worth finding out before that
- What can it do for us (if we get it right)?
These articles on Getting Started in Social Media by Social Media expert Matt Rhodes and his team at Fresh Networks are well worth looking at. They provide a useful framework and some good ideas. Importantly, I feel, they get you to consider some key questions about what you want and need to do before you actually get started.
Have a look – it’s good practical and stimulating stuff.
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