Creating And Keeping Customers in The North East!

15Sep Creating And Keeping Customers in The North East!

A great morning in Newcastle today with the Entrepreneurs’ Forum – I love presenting at their events as there’s always a great mix of ‘up for it’ people. Here are my slides from the session on ‘Creating and Keeping Customers in Tougher Times’. Feel free to download and, importantly, use them! Looking forward to hearing about all those ‘delighted’ and ‘devoted’ customers1

I’ve also put together a thing called 40 Little Steps which is available to anyone interested in ‘Thinking in 3D’ . It’s certainly not ‘rocket science’ – just a list of simple ‘doable’ things that you might find helps you in developing a ‘Dramatic and Demonstrable Difference’ in your business. And finally, another little paper called The Ties That Bind which looks at some of the issues of ‘engagement’ we discussed in the session.

Don’t hesitate to let me know of any successes you have in implementing things and, importantly, any ideas you might have to add to the 40 Little Steps list – I’m always happy to develop and rewrite it as 50 Little Steps!

  • Dave Glynn
    Posted at 11:38h, 16 September Reply

    I thought I’d just share a bit of ‘branding’ success that made my morning (actually, my day!) – just around the time when you were covering brand, ethos etc.

    During the table swap session, I spoke to a guy on another table and he asked for my business card.

    He looked at the branding and said ‘You got out of a car in front of the hotel this morning and it had that branding on it’ He then thought again and said ‘What I also really liked was the fact that you got out of the car, went around to the passenger side, opened the door and gave your young son a cuddle before leaving’. For that reason, I’d be really interested in working with you’

    ‘branding’ does indeed go much deeper than a logo and in ways we just don’t think about sometimes 🙂

    Best wishes


  • Andy
    Posted at 11:55h, 18 September Reply

    Great stuff Dave – it just shows that WE are our brands, not just our websites, brochures and logos. It also shows that we are always ‘on duty’ and it’s what people see us DOING, not just ‘saying’.

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