Just a quick one – a follow up to the ‘how easy are you to buy from?’ post below. There’s always a way! Well, people will always find one! I love this website: Dial A Human! is a simple list of companies and highlights the steps you need to take to cut through the automated phone [...]
Dial A Human!
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Thanks For Calling!
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I often say you can judge an organisation’s attitude to customers by looking at ‘how easy it is to buy from’. What I mean by that is, is it ‘user friendly’? I encourage people to eliminate things in their business that send off ‘negative’ vibes to customers. You know, things like ’Parking For Directors Only’ signs [...]
Right Up Amie Street
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Here’s an interesting business model and great evidence of the financial benefits of ‘word of mouth / mouse’. Amie Street is a website for aspiring bands who can upload their material and it’s available cheap (or even free) to customers and potential customers. The price of the material then increases as people buy them and [...]
United Breaks Guitars – They’ve Even Got Hitler Mad!
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And so it continues……. ‘United Breaks Guitars’ has sparked so much negative ‘word of mouse’, that I can’t think of United Airlines without thinking of Dave Carroll’s videos. Now I’m thinking of Hitler!!! I use ’United Breaks Guitars’ in my seminars as a great example of the cost of getting things wrong with your customers and was very kindly [...]
Creating And Keeping Customers in The North East!
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A great morning in Newcastle today with the Entrepreneurs’ Forum - I love presenting at their events as there’s always a great mix of ‘up for it’ people. Here are my slides from the session on ‘Creating and Keeping Customers in Tougher Times’. Feel free to download and, importantly, use them! Looking forward to hearing about [...]
Seth Recommends…….
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The ‘Ties That Bind’
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Just got a very nice letter from the bank Egg headed ‘Let’s Keep In Touch’. It’s very simple and says: “In the past you’ve told us that you’re happy to get the occasional communication from Egg about our products and services. We’re just getting in touch now to make sure that it’s still the case. As you [...]
They Can See Right Through You!
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It’s not about advertising, it’s not about brochures, it’s not even about websites. It’s about what people are saying about you. That’s what counts! A recent survey by Neilson identified that 90% of online consumers worldwide trust recommendations from people they know and 70% trust consumer opinions posted online. What’s clear is that it is getting [...]
Entrepreneurs Forum, Teesside: ‘Tees Pride’
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[ September 28, 2009; 6:30 pm to 9:30 pm. ] Andy has been asked to facilitate what promises to be a fabulous 'from the horse's mouth' panel evening event. Participants will be able to question and hear from a panel of highly successful Teesside based entrepreneurs explaining how they are surviving and thriving in today's competitive world. Click here for more details
Entrepreneurs Forum, Gateshead: Creating and Keeping Customers in Tougher Times
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Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
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