Get Personal
Very luckily for me I’m in New York at the moment, and yes, it’s a huge, amazing place.However, the things that have struck me immediately are the little things. Here are a couple of examples of ‘personalisation’.
Example 1:
We flew with Delta Airlines and the in flight entertainment was very ‘personal’: you select, start and pause the movies as and when you want, you can compile your own music playlist from a huge range of albums, again to be played when it’s convenient to you.
Example 2:
At our hotel, you select your floor when waiting for your lift – the sign tells you which lift is coming first for you and then when you get in, it’s already set to go to your floor.
I know that these are very simple examples of using technology to ‘personalise’ the experience and are not necessarily the deciding factors in making purchasing decisions, but they raise the bar, they change your perspective, they make an impression and they are ‘Dramatically and Demonstrably Different’.
What could / should you do to ‘personalise’ your customers’ experience?
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August 17th, 2009 at 11:14 am
[...] BBC iPlayer (similar), iTunes (download the individual tracks you want, not the whole album), Delta Airlines (watch the movies in your own time -start and stop them to suit [...]