An estate agent that’s Dramatically and Demonstrably Different’ – He tells the truth!
OK, I know that’s a touch hard on a lot of very good and honest estate agents, but this guy in Glastonbury certainly seems to be doing things a bit differently!
“You can say it’s a hovel if it’s a hovel – that’s the trick,” Bending says. “You don’t need to gloss and spin things; people will buy things as they are as long as they’re priced appropriately.” It’s not, he points out, as if you can hide the truth anyway – people are always going to see the reality of the building you’ve described, no matter what clever language you use.
The descriptions have apparently included “If this house were a person she’d be dressed in Chanel and not wearing knickers.” and “Character-forming country cottage currently undergoing a bit of a makeover which will eventually drag it from the turn of the century up to somewhere around the 1950s”.
He says it makes commercial sense too – rather than wasting time with lots of viewings by people who are disappointed when they visit a property, it ensures that they see what’s described and what they want.
It’s a nice approach, and it’s certainly not a gimmick – they’ve been at it for over 10 years.
‘Thinking in 3D’ means breaking the rules, and sometimes creating your own rules, and these guys certainly seem to do that – it’s the truth!