Comments on: Don’t Get No Satisfaction http://www.andyhanselman.com/2009/05/08/dont-get-no-satisfaction/ Tue, 24 Jan 2012 14:50:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andy http://www.andyhanselman.com/2009/05/08/dont-get-no-satisfaction/comment-page-1/#comment-571 Andy Wed, 27 May 2009 09:44:54 +0000 http://www.andyhanselman.com/?p=682#comment-571 Cheers John The 'lifetime value' of a customer is still one of those concepts that a lot of businesses simply don't get! Cheers John

The ‘lifetime value’ of a customer is still one of those concepts that a lot of businesses simply don’t get!

]]> By: He can’t get no satisfaction « John Lyle’s new brand thinking http://www.andyhanselman.com/2009/05/08/dont-get-no-satisfaction/comment-page-1/#comment-498 He can’t get no satisfaction « John Lyle’s new brand thinking Fri, 08 May 2009 13:51:44 +0000 http://www.andyhanselman.com/?p=682#comment-498 [...] www.andyhanselman.com [...] [...] http://www.andyhanselman.com [...]

]]> By: John Lyle http://www.andyhanselman.com/2009/05/08/dont-get-no-satisfaction/comment-page-1/#comment-497 John Lyle Fri, 08 May 2009 11:01:17 +0000 http://www.andyhanselman.com/?p=682#comment-497 I think you are exactly right. Too many brand owners have thought of ways of making their product cheaper as customers never notice. But they do. Always. Our viewpoint has always been to think how good could we make this product or service for the money we need to charge for it. Loyalty comes from love, not from just being satisfied. A brand that gets its customers to love it will always do better in the long run as they are allowed a few mistakes along the way as they are seen to be trying to do the right thing and not overtly profiteer from their loyalty. Profit from customers is best measured as a whole life number and not from a single sale. The sooner brand owners understand this the better it will be for them. I think you are exactly right.

Too many brand owners have thought of ways of making their product cheaper as customers never notice. But they do. Always.

Our viewpoint has always been to think how good could we make this product or service for the money we need to charge for it.

Loyalty comes from love, not from just being satisfied.

A brand that gets its customers to love it will always do better in the long run as they are allowed a few mistakes along the way as they are seen to be trying to do the right thing and not overtly profiteer from their loyalty.

Profit from customers is best measured as a whole life number and not from a single sale. The sooner brand owners understand this the better it will be for them.

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