Here’s a great presentation from Alain Thys of Futurelab, the global marketing strategy consultancy. He suggests that we need to rethink our approach to marketing and there’s some good stuff in there – my favourite is ‘Don’t be a ‘one night’ brand’ which means develop ongoing relationships with your customers. He reiterates one of my key beliefs [...]
An Ace Quote
Posted in: General
Step Up or Step Down?
Posted in: General
In tougher times, some businesses cut back on their advertising activities and spend. Others increase it. This interesting article in the New Yorker (I read all the best magazines!) was highlighted by Colin Byrne (whose Byrne Baby Byrne Blog is always well worth a look). It gives examples of advertising strategies in recessions – good and bad. I don’t [...]
The ’3D’ Business Card?
Posted in: General
I do like this as a concept. A simple, effective and even ‘Dramatically and Demonstrably Different’ business card. Just your name and the Google logo. OK, it perhaps doesn’t reinforce your own logo and image, but it could show that you think a little differently. For now that is. The problem I think is that it’s easily copyable. I guess [...]
No Time To Twitter?
Posted in: General
Communicating and engaging with customers in this ‘no time for anything’ world is getting more and more difficult. People don’t have time to write letters, compose emails and some are even struggling to find time to ‘Twitter’. I like to help businesses ‘stay ahead of the game’ and spend a lot of my time searching for [...]
What A Load Of Pollocks!
Posted in: General
I was on BBC Radio this morning having been asked to give my views on the news that Sainsburys have changed the name of the fish Pollock to Colin as people are apparently too embarrased to ask for it! I explained that your name is not your brand – it’s part of it. What customers ‘experience’ will [...]
Get A ‘Gripple’
Posted in: General
Gripple are an award winning and amazingly innovative and successful engineering design and manufacturing business here in Sheffield. They are one of our local ‘flagship’ success stories and continually find ways to be ‘dramatically and demonstrably’ different in their approach. Their factory and offices are a brilliant place to visit and there’s so much to learn [...]
Take ‘Time Out, Tune In and Drive On….’
Posted in: General
I’ve just run a series of short seminars here in Sheffield called ‘Time Out, Tune In and Drive On…’ The aim was to allow business leaders to do just that, and take some time out to look at their business and explore ways to move forward. I provided a few simple ‘self diagnosis’ tools during the session. I was conscious [...]
Follow Us!
SIGN UP for ‘Remarkable Times’ !
Regular rants, raves, ideas and recommendations on creating a competitive business.
Booking Enquiry
3D Store
About Me
Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
.Recent Discussion Paper
Copyright © . 
Entries RSS. Comments RSS