25Mar Flying To Ryanair’s Defence!
It’s not just the content of the article that’s interesting, but all the comments it has generated. It clearly demonstrates the depth of feeling about Ryanair – good and bad.
Some feel that Michael O’Leary will do anything for publicity and doesn’t care if it’s good or bad. He will probably point to the fact that they are leading budget airline to prove it. It’s difficult to argue against it.
I don’t think it’s about ‘any publicity is good publicity’, I think it’s more ‘this is us, this is what we stand for, like it or lump it’. Some marketing experts would call that a great example of ‘positioning’ and ‘differentiating the business’. I tend to agree. They are not British Airways or Emirates. Ryanair isn’t for everyone and they don’t try to be.
Some people would never go anywhere near them, others will defend them stoutly. I’d love to know how many people would passionately defend me like that in an article in The Times that said “20 Reasons not to listen to Andy Hanselman.”
Not that many I’m afraid!