Interested in exploring ideas for improving your marketing in this ‘new’ economy? Well, this event looks good for those of you who can get to Royal Armouries in Leeds on March 19th. Click here for more details. An added bonus is that if you do book you can receive the the discounted rate of only £60 per ticket [...]
Hey, This Stuff Works!
Posted in: General
I like to tell stories in my seminars – you know, examples of things that are good, bad and ugly to illustrate a particular point. When it comes to ‘delighting’ customers one of the stories I tell is about knowing how your visiting customers take their tea and coffee and of one business who even [...]
Keep Your Customer Service Standards Up!
Posted in: General
Here’s an interesting article from Business Week highlighting how, in these tougher times, some of the ‘better’ businesses are actually winning by ’investing’ in customer service, especially with existing customers, rather than cutting costs. ‘Customer Service in a Shrinking Economy’ explains that focussing on retaining existing customers seems to be the way to go. Cutting costs and ‘reducing [...]
Seth Strikes Again!
Posted in: General
Seth Godin has written another corker! I’m currently half way through his latest book, Tribes which encourages us and gives us great ideas to develop and lead a ‘tribe’ of like minded people by bringing them together and encouraging dialogue and a sense of ‘community’ between them. It is, he argues, in today’s marketplace, the way to get [...]
Google Creates Doubts
Posted in: General
We’re currently redeveloping our house and it’s now time to look at the kitchen. We’ve had some great responses from a couple of local suppliers recommended by friends. We also happened to see the B & Q adverts introducing their big ‘push’ for more upmarket kitchens with great deals and offers. Jill popped in to see what was [...]
Credit Where Credit’s Due
Posted in: General
I posted last week about X Country’s ‘automated’ response to a customer ‘praise’ I gave them. Well they have now responded ‘personally’, and it’s so much nicer. If I was them, I’d look at how we could do this ‘first time’, but credit where credit’s due, here it is: Dear Mr Hanselman, Thank you for getting in [...]
SKY – 20 Years On!
Posted in: General
Today is the 20th anniversary of the launch of Sky TV, a ‘Dramatically and Demonstably Different’ approach to TV back in 1989. I know it’s not everyone’s favourite (and I’m certainly not sure that we really needed to revive ‘Gladiators!), but the success over those years has been pretty impressive and Sky now have over 9 [...]
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Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
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