Archive for November, 2008

The 7C’s for a Recession

I facilitated an enlightening and stimulating session yesterday for the Entrepreneurs’ Forum and Teesside Business School in the North East. Among the contributors was experienced entrepreneur Simon Pearson of Pearsons in Middlesbrough who shared with the audience some wonderful insights into the success of his recruitment, digital and marketing businesses, including an online recruitment business Sector1.net one of [...]

Posted in Competitiveness, General by: Andy on November 27, 2008 | No Comments | Email This Post | Print This Post

Decrease in Krone, Increase in Praise

A decrease in the value of the Norwegion Krone has resulted in an increase in word of mouth for one of my clients, Activities Abroad, a leading tour operator based in the North East, who specialise in adventure and activity holidays.
Because of the drop in the value of the Krone, the company ‘delighted’ its customers [...]

Posted in '3D' Thinking, Competitiveness, Customer Service by: Andy on November 17, 2008 | No Comments | Email This Post | Print This Post

OOOOOh No

I was looking to upgrade one of our company mobile phones recently, and was told by the O2 representative on the phone that it couldn’t be upgraded because we were on an old tarrif. I was told that the great news was that there are some much cheaper tarrifs which were introduced some time ago and [...]

Posted in Competitiveness by: Andy on November 13, 2008 | No Comments | Email This Post | Print This Post

Create An ‘Enemy’

I was speaking at the Entrepreneurs’ Forum Peaks And Pitfalls Conference yesterday and among the other speakers was James Averdieck, the Founder and Managing Director of Gu, the fastest growing food company in the UK. He gave a fabulous presentation on how he has developed strongly branded ‘quality’ chocolate deserts that have become amazingly successful.
Among the key [...]

Posted in '3D' Thinking, Branding, Competitiveness by: Andy on November 7, 2008 | No Comments | Email This Post | Print This Post

Insurance Institute of Newcastle Upon Tyne - Annual Dinner

[ 28 November, 2008 7:00 pm to 29 November, 2008 6:00 am. ] Andy has been asked to speak at the Insurance Institute of Newcastle Upon Tyne Annual Dinner in November. The will be held at the Civic Centre in Newcastle on the 28th.

Click here for more details about the Institute

Posted in Upcoming Events by: Lucy on July 8, 2008 | No Comments | Email This Post | Print This Post

ISMM Bristol

[ 27 November, 2008; 7:00 pm to 10:00 pm. ] Andy is presenting ‘Thinking in 3D’ at the Institute of Sales and Marketing Management Regional Business Success Seminar in Bristol at The Gables Hotel, Bristol Road, Falfield. Click here for more details.

Posted in Upcoming Events by: Lucy on June 16, 2008 | No Comments | Email This Post | Print This Post






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