‘Demonstrating’ Your Development
I’m facilitating a ’strategic’ session with designers Purple Circle tomorrow. It involves the whole team in the business getting involved for the whole morning to generate and discuss business improvement ideas. A ‘temp’ is coming in to answer the telephones, and deal with any customer enquiries and queries.
I often recommend to clients when doing things like this that they notify their own customers that people will be ‘out of the loop’ for whatever time, and this is why. I recommend it because first of all, it’s courteous to customers, secondly, it keeps them informed of what’s happening, and importantly it ’demonstrates’ to customers that the business is serious about taking time out to get better and is aiming to provide an even better ‘experience’.
Some send something, some don’t. The letter or email that does get sent out often says a lot about the business. Here’s the email sent out by the Purple Circle team to their clients:
It’s nearly that time of year again – when the whole team here at
Purple Circle get together, drink tea and come up with ideas – shed loads
of them, to be precise. “How is that different to any normal day?” I hear
you cry. Well, it isn’t really – except that on October 14th, we’ll be
devoting a whole morning to not just one or two clients, but to all of you.
We know that every member of Purple Circle has a lot going on upstairs
– so we’ll all be going, well, upstairs, between 8am and 1.30pm on the
14th October for a development session, sharing knowledge, experience,
successes and failures in the art of great branding, great design and
great customer service. Please forgive us if we can’t answer any calls
directly during this time. We’ll be back at our desks from 1.30pm for
business as usual – or not so usual, we’re hoping…
I rather like that! What are you like at ‘demonstrating’ your development?
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