Collaboration is a ‘Fresh’ Idea
It’s taken me a week to report on a great meeting I had last friday with Matt Rhodes of FreshNetworks. Matt is an expert in ‘customer engagement’ and provided some fabulous insights into how organisations are engaging customers online for all sorts of stuff, particularly for collaboration on new ideas and products.
Technology allows organisations not just to ‘tap in’ to online communities to get feedback and keep their finger on the pulse, but more and more are developing collaborative approaches to product development. I loved his phrase ‘the best brains don’t work for you’. The implication of this? Tap into those that are outside. For example, over 40% of
Bookmarks:
|