Seth Godin has done it again with his latest book. Meatball Sundae explains how so many businesses are still using ‘traditional’ marketing methods to deal with the ‘new’ world…. and are failing. He calls it a Meatball Sundae – 2 things that just don’t go together.
In the book, Seth identifies 14 ‘trends’ that we all need to take notice of and importantly adapt to, even ‘embrace’, in order to compete and