Get Ready For ‘The Expectation Economy’

21Jan Get Ready For ‘The Expectation Economy’

IndifferenceIncreasing indifference and perpetual irritation of brands that don’t perform is the lastest forecast from Trendwatching.com

In their latest report, ‘The Expectation Economy’, they suggest:

  • – Your competition could be anyone
  • – Customer expectations are increasingly being set outside your industry
  • – Just copying competitors is a race to the bottom

It’s well worth a read.

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