21Jan Get Ready For ‘The Expectation Economy’
Increasing indifference and perpetual irritation of brands that don’t perform is the lastest forecast from Trendwatching.com
In their latest report, ‘The Expectation Economy’, they suggest:
- – Your competition could be anyone
- – Customer expectations are increasingly being set outside your industry
- – Just copying competitors is a race to the bottom
It’s well worth a read.