Just a quick note to say have a fabulous Christmas and a fantastic New Year!
Thanks to everyone who supported us in 2007, and here’s to an amazing 2008 for all of us!
Click here for a bit of ‘festive fun’ if you get a spare minute.
In the meantime, have a ‘good one’!
Bookmarks:
Posted in General by: Andy on December 21, 2007 | No Comments | 
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I love this. Successful Chicago based software design company 37 Signals are renowned for their innovative approach. They set out to make a difference in 1999 with a manifesto.
Their manifesto helps answer a number of questions:
Who are they?
What do they stand for?
What makes them ‘dramatically different’?
It also helps to ‘demonstrate’ that ‘dramatic difference’ to clients, [...]
Posted in Branding, Culture, General by: Andy on December 19, 2007 | No Comments |
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I’ve never had a problem with Bill Gates. In fact, I’ve always admired him and his business. To create a truly global product that dominates its market is an impressive feat. It’s always surprised me that some people, particularly people in the IT sector, think he’s the devil incarnate.
I’ve got Windows Vista, and suddenly I get [...]
Posted in Competitiveness, Customer Service, Marketing by: Andy on December 19, 2007 | No Comments |
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It’s a growing trend now to send ‘e Christmas cards’ instead of the ‘traditional’ ones. Nothing wrong with that I guess, although I do think it depersonalises the ‘experience’. Most are pretty bland and anonymous, which means when you do receive a handwritten, personalised message, it stands out. Ironic really that the ‘marketing’ that works at [...]
Posted in Branding, Marketing by: Andy on December 18, 2007 | No Comments |
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You may or may not notice, we’ve upgraded the website! You’ll see it’s still got a similar look, but there’s lots of ‘new bits’ including a blogroll (other blogs worth looking at!), the ability to bookmark, refer on , print any blog entry, and of course comment and add your ‘two penneth’. I hope you [...]
Posted in Announcements by: Andy on December 14, 2007 | No Comments |
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Great to meet everyone at the Nat West Private Banking Regional Conference in Leeds today.
Here are the slides from my ‘Making It Happen’ presentation.
You may laso be interested in downloading this toolkit: ‘Scriptease - Exposing Your Business Frailties’, which deals with many of the issues we discussed this afteroon.
Why not ‘delight’ some of your clients by sending [...]
Posted in Andy’s Slides by: Andy on December 13, 2007 | No Comments |
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[ 4 March, 2008; 6:00 pm to 9:00 pm. ] A second ’Speed Pitching’ Masterclass. Click here for details
Posted in Upcoming Events by: Andy on December 12, 2007 | No Comments |
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[ 30 January, 2008; 6:00 pm to 9:00 pm. ] A masterclass in ‘Speed Pitching’ at the Carlton Park Hotel, Rotherham. Learn how to ‘Demonstrate Your Dramatic Difference’. Click here for more information and to reserve your place
Posted in Upcoming Events by: Andy on December 12, 2007 | No Comments |
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A new report suggests that the most powerful thing that promotes advocacy of a brand is the ability of that brand to ’surprise and delight customers’, delivering positive and unexpected brand experiences. The report states that this results in positive business growth.
According to PR Consultants Weber Shandwick, over 70% of ‘Brand Advocacy’ in Europe can be attributed to [...]
Posted in Branding by: Andy on December 3, 2007 | No Comments |
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Welcome to those of you who are attending the Business Link South Yorkshire ‘Speed Pitching’ event at Crystal in Sheffield on the 11th December.
Here are the slides from my presentation at the original event a few months ago.
If you didn’t attend that, but want ‘to get up to speed’ before the 11th, then feel free [...]
Posted in Marketing by: Andy on December 3, 2007 | No Comments |
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