Do you have a customer complaints procedure? Many businesses do. A complaint comes in and the ‘official’ procedure kicks in….meetings, audits, reports to senior managers, non compliance reports, internal investigations, reviews, debriefs, corrective actions, key performance indicators updated. Of course, it’s all important stuff.
What happens when a customer ‘praise’ comes in? Is it met with the same level of response? In many companies, at best, the letter gets put on the staff notice board, and that’s that!
To help champion your champions, a greater fanfare for stuff that goes well is often needed. We all know that praise and recognition works – but too often, it’s not formalised. A ‘customer praise’ procedure might just help do that.
Why not look at introducing one to your business?
