Magnificent Manchester!
Thanks to all those who attended the Institute Of Sales and Marketing Management Regional Seminar at Old Trafford in Manchester. Sorry the projector didn
Posted in Andy by: Andy on November 25, 2007 | No Comments | 
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This is not just a reputation, it
A new survey has revealed that over 50% of customers will pay a premium price to a company they believe has the best reputation.
Posted in Branding by: Andy on November 21, 2007 | No Comments |
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Even More Gorilla Marketing!
Say
Posted in Marketing by: Andy on November 15, 2007 | No Comments |
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A
What a great night at the Megacentre in Sheffield yesterday!
Thanks to all those who participated.
Here are the slides from my presentation on Leadership. You may also be interested in
Posted in General by: Andy on November 14, 2007 | No Comments |
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Business Link South Yorkshire ‘Speed Pitching’
A ‘Christmas Special’ Speed Pitching event at Crystal in Sheffield.
Posted in Upcoming Events by: Andy on November 12, 2007 | No Comments |
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Creating ‘Devoted’ Customers
Andy will be speaking at the ISMM Regional Seminar at Old Trafford cricket Ground, Manchester. He’s replacing Nigel Risner who is unavaialble.
Posted in Upcoming Events by: Andy on November 12, 2007 | No Comments |
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Leadership – Getting Results Beyond The Ordinary
A two hour seminar at Sheffield’s Megacentre on improving your leadership skills.
Posted in Upcoming Events by: Andy on November 12, 2007 | No Comments |
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In Praise of Praise!
Do you have a customer complaints procedure? Many businesses do. A complaint comes in and the ‘official’ procedure kicks in….meetings, audits, reports to senior managers, non compliance reports, internal investigations, reviews, debriefs, corrective actions, key performance indicators updated. Of course, it’s all important stuff.
What happens when a customer ‘praise’ comes in? Is it met with the same level of response? In many companies, at best, the letter gets put on the staff notice board, and that’s that!
To help champion your champions, a greater fanfare for stuff that goes well is often needed. We all know that praise and recognition works – but too often, it’s not formalised. A ‘customer praise’ procedure might just help do that.
Why not look at introducing one to your business?
Posted in General by: Andy on November 9, 2007 | No Comments |
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Last Minute In Manchester!
Andy has been asked to fill in at the Institute Of Sales And Marketing Management Regional meeting in Manchester on November 22nd.
The event takes place at Old Trafford cricket ground and starts at 7.00pm. He
Posted in General by: Andy on November 9, 2007 | No Comments |
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Buzzing in Birmingham!
What a great day at the Venuemasters 2008 Annual Conference in Birmingham yesterday. There was a real buzz at the event – thanks to all those who sat in on my presentation on ‘Creating Devoted Customers’ . Here are the slides. Feel free to download, distribute and more importantly, use them!
You might also be interested in ‘Scriptease’ – Exposing Your Business Frailties, a paper which touches on some of the things we discussed yesterday. It’s basically an extract from the ‘Thinking in ‘3D” book, so if you like this, then don’t hesitate to order the book itself by calling the office on 0114 243 4666
Posted in General by: Andy on November 9, 2007 | No Comments |
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