Thanks to all those who attended the Institute Of Sales and Marketing Management Regional Seminar at Old Trafford in Manchester. Sorry the projector didn’t work! Here are the slides I would have used if it had!
Here’s a link to the Sales Excellence TV channel that Peter spoke about. There’s going to be footage of the [...]
Posted in Andy’s Slides by: Andy on November 25, 2007 | No Comments | 
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A new survey has revealed that over 50% of customers will pay a premium price to a company they believe has the best reputation.
Excellent customer service was cited by 48% of respondents as the characteristic that most helps a business build its reputation. That was followed by 36% who said that products and services that [...]
Posted in Branding by: Andy on November 21, 2007 | No Comments |
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Say ‘Gorilla’ to most people today and they’ll say ‘Cadbury’s’.
I mentioned it when it first came out, as a great example of a ‘3D’ advert - something that’s ‘Demonstrably and Dramatically Different’. What I love is the amazing number of spoofs, remixes and copies that have emerged. Obviously they’re not on the TV, but on the [...]
Posted in Marketing by: Andy on November 15, 2007 | No Comments |
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What a great night at the Megacentre in Sheffield yesterday!
Thanks to all those who participated.
Here are the slides from my presentation on Leadership. You may also be interested in ‘Vision, Values and Victors - Lessons In Leadership’, a paper I produced that explores some of the ideas we discussed.
We also discussed Michael Gerber’s book, The [...]
Posted in General by: Andy on November 14, 2007 | No Comments |
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[ 11 December, 2007; 10:00 am to 4:00 pm. ] A ‘Christmas Special’ Speed Pitching event at Crystal in Sheffield.
Posted in Upcoming Events by: Andy on November 12, 2007 | No Comments |
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[ 22 November, 2007; 4:00 pm to 6:00 pm. ] Andy will be speaking at the ISMM Regional Seminar at Old Trafford cricket Ground, Manchester. He’s replacing Nigel Risner who is unavaialble.
Posted in Upcoming Events by: Andy on November 12, 2007 | No Comments |
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[ 13 November, 2007; ] A two hour seminar at Sheffield’s Megacentre on improving your leadership skills.
Posted in Upcoming Events by: admin on November 12, 2007 | No Comments |
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Do you have a customer complaints procedure? Many businesses do. A complaint comes in and the ‘official’ procedure kicks in….meetings, audits, reports to senior managers, non compliance reports, internal investigations, reviews, debriefs, corrective actions, key performance indicators updated. Of course, it’s all important stuff.
What happens when a customer ‘praise’ comes in? Is it met with [...]
Posted in General by: Andy on November 9, 2007 | No Comments |
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Andy has been asked to fill in at the Institute Of Sales And Marketing Management Regional meeting in Manchester on November 22nd.
The event takes place at Old Trafford cricket ground and starts at 7.00pm. He’ll be doing a presentation on ‘Creating ‘Devoted’ Customers’.
Bookmarks:
Posted in General by: Andy on November 9, 2007 | No Comments |
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What a great day at the Venuemasters 2008 Annual Conference in Birmingham yesterday. There was a real buzz at the event - thanks to all those who sat in on my presentation on ‘Creating Devoted Customers’ . Here are the slides. Feel free to download, distribute and more importantly, use them!
You might also be interested [...]
Posted in General by: Andy on November 9, 2007 | No Comments |
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