Not So Hot Currys

Developing A ‘Revolutionary’ Business In Sheffield
Andy has been asked by Sheffield Technology Parks to design and develop an innovative business development programme for ambitious leaders of growing cultural and digital businesses. The ‘Developing A Revolutionary Business’ programme
A ‘Grand’ Idea
But what do you actually do? It’s a question asked by lots of parents of their kids. Olgivy PR overcame this by organising a ‘Bring Your Parents To Work’ Day, a neat twist on the more traditional ‘Bring Your Children To Work’ events held in many organisations. The aim was to ‘educate’ parents on the role that their children play in the PR world, and to involve them in their successes.
‘We are very proud of our employees and the work we do here at Ogilvy PR’ explained Marcia Silverman, Group Chief Executive Officer ‘This is just another way to celebrate their
‘Unprofitable’ Customer? You’re Fired!
Great article in Business Week on ‘When, why and how to fire that customer’. It’s well worth a read.
Word Of Mouth Still Number One
Despite all the attempts to persuade us through a myriad of advertising streams, both
A Great Guy!
Speaking at the Institute Of Sales And Marketing Management’s Successful Selling Conference yesterday, I met Guy Browning who was chairing the conference. He’s
Successful Selling Success!
Wow, What a day! Some fantastic speakers, a great venue and a really positive, ‘up for it’ audience. Thanks to all those people who came along to the stand and gave us such
Andy’s Booked (Twice)!

Best Blogs!
Here are a few blogs currently keeping me stimulated, amused or interested (some do all three!):
Profit Share in Sheffield!
Here are the slides from my ‘Maximising Your Profitability’ presentation for The Sheffield Chamber Of Commmerce Masterclass at The Quadrant Centre this morning. Feel free to download them and share them with your colleagues.
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