It’s noticeable in their advertisements that the likes of electrical retailers Currys and Comet are ’stepping up’ their levels of customer service and are trying hard to turn round the image of ill informed staff who don’t know anything about their products. (Service, a great experience and ‘added value’ is the logical fightback against simply [...]

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Andy has been asked by Sheffield Technology Parks to design and develop an innovative business development programme for ambitious leaders of growing cultural and digital businesses. The ‘Developing A Revolutionary Business’ programme starts in late November and will take participants through a series of 8 half day workshops over the following four months.
There’s a free taster [...]

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But what do you actually do? It’s a question asked by lots of parents of their kids. Olgivy PR overcame this by organising a ‘Bring Your Parents To Work’ Day, a neat twist on the more traditional ‘Bring Your Children To Work’ events held in many organisations. The aim was to ‘educate’ parents on the [...]

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Great article in Business Week on ‘When, why and how to fire that customer’. It’s well worth a read. 
It reinforces the principle of ‘Choose ‘em or lose ‘em’ (a chapter in my ‘Revolutionising Your Profitability’ Book incidentally!!).
Do you actually know which of your customers are ‘profitable’?
If the answer is ‘no’, it might be time to [...]

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Despite all the attempts to persuade us through a myriad of advertising streams, both traditional and new, apparently it’s still word of mouth that’s the most trusted influence on us all as consumers world wide.
A report by Neilson reveals that a survey of over 26,000 people world wide, we still trust other consumers over any other form [...]

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Speaking at the Institute Of Sales And Marketing Management’s Successful Selling Conference yesterday, I met Guy Browning who was chairing the conference. He’s a very nice, and very funny man who’s written columns in Management Today and The Guardian, along with a very successful Radio 4 show, Weak At The Top.
Guy’s also written some highly amusing [...]

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Wow, What a day! Some fantastic speakers, a great venue and a really positive, ‘up for it’ audience. Thanks to all those people who came along to the stand and gave us such great feedback. Here are the slides from Andy’s presentation. Feel free to download and distribute them. more importantly, make sure you use them!
For [...]

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 I’ve talked for ages about publishing a book, and just never got round to it. Until today that is! And in true ‘Andy Hanselman style’, not only have I published one, I’ve done two!!!
‘Revolutionise The Profitability of Your Business’ is a step by step guide to seriously improving your bottom line.
‘Thinking In ‘3D’ - Ideas [...]

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Here are a few blogs currently keeping me stimulated, amused or interested (some do all three!):
Serendipty - a fresh, irreverent look at marketing
Meme Huffer - a deep breath of ideas, culture and stuff
Saatchikevin - the thoughts of ‘Lovemarks’ author Kevin Roberts
Have a look - they’re all worth reading!
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Here are the slides from my ‘Maximising Your Profitability’ presentation for The Sheffield Chamber Of Commmerce Masterclass at The Quadrant Centre this morning. Feel free to download them and share them with your colleagues.
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