Traditional marketing theory has for years been based on a fundamental principle known as the 4P Bookmarks:
Sleepless In Sheffield 2!
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Admittedly… it was only for a night, but we did it! Under the stars in front of the Cathedral with the full glare of the City Centre lights, the noise of the trams, taxis, and then (very) early in the morning, street cleaning machines, dustbin lorries, and the trams again! Oh… and the Cathedral bells...
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Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
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