The cost of businesses failing to offer speedy replies to email enquiries is estimated to be £31 Billion a year in lost revenue! According to a report by Vodafone UK found that a third of businesses would take their business elsewhere if a potential supplier did not get back to them within two hours. According to [...]
Posted in General by: Andy on September 30, 2007 | No Comments | 
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It was a stimulating morning with The Academy For Chief Executives today in the North West. Here are the slides, along with a couple of downloads you may find useful. The first is my paper, ‘Vision, Values And Victors’, and the second is ‘Scriptease - Exposing Your Business Frailities’, a toolkit for improving your customer experience.
Finally, here’s [...]
Posted in General by: Andy on September 19, 2007 | No Comments |
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A great evening at the Business Link South Yorkshire ‘Speed Pitching’ event in Sheffield last night, with some great ‘pitches’. Don’t forget, keep practising!!
Here are the slides from my presentation - feel free to download them, and USE them.
Bookmarks:
Posted in General by: Andy on September 19, 2007 | No Comments |
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How to undermine yourself, your values and your ‘customers’ in one easy go:
Bookmarks:
Posted in General by: Andy on September 17, 2007 | No Comments |
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Andy has been asked to present a session at the inaugral Networking Event in the Sheffield Technology Park. It takes place on Friday 21st September, and will help participants improve their competitiveness and identify what they need to be ‘Demonstrably and Dramatically Different’. More details here.
Bookmarks:
Posted in General by: Andy on September 14, 2007 | No Comments |
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How to undermine your competitors in one easy go:
Bookmarks:
Posted in General by: Andy on September 14, 2007 | No Comments |
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How about this for a ‘nice touch’? At the end of a training session in a hotel, the organiser gets a ‘thank you’ letter from the hotel manager in a little brown bag that also contained an apple, a chocolate bar and a bottle of water for the journey home.
Simple, personal and memorable. Step forward [...]
Posted in General by: Andy on September 13, 2007 | No Comments |
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Here are the slides from my ‘Compete Or Get Beat’ presentation at The Academy For Chief Executives Group in Halifax this morning. Hope that you had a great afternoon. Don’t hesitate to contact me if you have any questions or queries about what we discussed.
Bookmarks:
Posted in General by: Andy on September 11, 2007 | No Comments |
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The new Cadbury’s advert substitutes the term ‘Guerilla Marketing’ for ‘Gorilla Marketing’. It’s the first for years that I believe really is ‘demonstrably and dramatically different’ (I even stop my Sky+ machine when I spot it!). Evidence that even in the overcrowded world of ‘bland’ TV, some things can still ’stand out’.
It’s uniqueness has also meant [...]
Posted in General by: Andy on September 11, 2007 | No Comments |
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A new report confirms what I’ve been suggesting for some time. Customers are getting more demanding.
A poll by NFI research indicates that 90% of business leaders believe that customers are more demanding than they were a few years ago. Nearly a third described their customers as ‘extremely’ more demanding and almost half said that they [...]
Posted in General by: Andy on September 11, 2007 | No Comments |
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