Slow Responses Cost

The cost of businesses failing to offer speedy replies to email enquiries is estimated to be

ACE Again – This Time in the North West

It was a stimulating morning with The Academy For Chief Executives today in the North West. Here are the slides, along with a couple of downloads you may find useful. The first is my paper, ‘Vision, Values And Victors’, and the second is ‘Scriptease -

‘Pitch Perfect’

A great evening at the Business Link South Yorkshire ‘Speed Pitching’ event in Sheffield last night, with some great ‘pitches’. Don’t forget, keep practising!!

Here are the slides from my presentation – feel free to download them, and USE them.

‘Customers’ Are ‘Browned Off’ Too!

How to undermine yourself, your values and your ‘customers’ in one easy go:

Thinking in 3D!

Andy has been asked to present a session at the inaugral Networking Event in the Sheffield Technology Park. It takes place on Friday 21st September, and will help participants improve their competitiveness and identify what they need to be ‘Demonstrably and Dramatically Different’. More details here.

Competitors Are ‘Browned Off’!

How to undermine your competitors in one easy go:

Customer Delight? It’s In The Bag!

How about this for a ‘nice touch’? At the end of a training session in a hotel, the organiser gets a ‘thank you’ letter from the hotel manager in a little brown bag that also contained an apple, a chocolate bar and a bottle of water for the journey home.

Simple, personal and memorable. Step forward the Marriott Hotel in Sunderland and take a bow.

What made the experience even better was the fact that

An ‘ACE’ Time!

Here are the slides from my ‘Compete Or Get Beat’ presentation at The Academy For Chief Executives Group in Halifax this morning. Hope that you had a great afternoon. Don’t hesitate to contact me if you have any questions or queries about what we discussed.

Gorilla Marketing!

The new Cadbury’s advert substitutes the term ‘Guerilla Marketing’

Customers Demand More

A new report confirms what I’ve been suggesting for some time. Customers are getting more demanding.

A poll by NFI research indicates that 90% of business leaders believe that customers are more demanding than they were a few years ago. Nearly a third described their customers as ‘extremely’ more demanding and almost half said that they were ‘somewhat’ more demanding.

What’s it like in your industry? No, I mean really like? Why not take a few minutes out to evaluate how your customers’ expectations have changed in recent years? What could you get away with a few years ago that you couldn’t today? Do you (and your team) have a real understanding of those increased demands? Have you responded accordingly?

Unfortunately, I see many businesses still living in the past. The changes have crept up on them without them noticing.

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