According to the Wall Street Journal, Captain Denny Flanagan of United Airlines makes a real difference. He completely ‘breaks the rules’ by creating his own! He’s earning a tremendous reputation with frequent flyers and his fame is spreading rapidly through word of mouth.
“I just treat everyone as if it’s the first flight they’ve ever flown” he [...]

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Simpsons Of Leeds is a wonderful example of 3D - Demonstrably and Dramatically Different. This small supermarket is targetted specifically at professional City Centre apartment dwellers in Leeds.
Dramatically Different through it’s offering of high quality goods, beers, wines and organic fruit and vegetables. You can also get a fresh baked pizza to take home (’fresh’ [...]

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This website is great. It contains details and links to just about every management theory going all in one place.
Check out details on specific issues, topics, authors or titles.
A good reference not just for academics but for anyone interested in improving their own management knowledge and learning… that’s you, right?
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Customer focussed organisations are not only easy to buy from and do business with, they are also easy to walk away from. Ever had hassle and frustration when trying to ‘opt out’ or switch suppliers? It tends to leave a nasty taste in the mouth.
My latest article for leading business website Management Issues talks about [...]

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How do you differentiate yourself when your shop sells exactly the same products as all your competitors? Had a couple of days in St. Emilion, France last week which probably has more wine shops per head than anywhere else in the world. It’s a beautiful place,but the choice really is overwhelming with very little differentiation .
This shop [...]

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A new research report highlights the benefits of customer reviews on websites. Over 50% of online retailers questioned said that their conversion rates had increased as a result of including customer generated content on their websites.
More evidence, I think, of the shift of power from suppliers to users. Their opinions clearly influence our purchasing decisions, [...]

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Wow, what a great turn out for last night’s Women Mean Business Event in Sheffield! As Jill promised, here are the slides with all the ‘inspirational quotes’. Feel free to download them and use them on those more ‘difficult’ days!
Here also, are the contact details of those Women IN Business who helped out on the [...]

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Just had my Innocent Breakfast Smoothie this morning and as ever the packaging made me smile. It’s full of character, humour and fun . Anything that brings a smile to my face that early in a morning has to be a good thing! Obviously, it’s not just about the packaging - it’s a great product too, and [...]

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I’ve been asked to facilitate a ‘Speed Pitching’ event by Business Link South Yorkshire in September which should be really exciting and interesting. I’ll be helping people create a ‘pitch’ for their business. It’s a useful exercise for anyone to do, as it forces you to really think about how your business is ‘dramatically different’ [...]

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Andy has been asked to deliver a ‘Maximise Your Profitability’ Masterclass by Sheffield Chamber Of Commerce on Tuesday October 9th. This half day event will provide ideas, tools and templates to help you revolutionise your bottom line. It won’t be a lesson in finance - in fact there’s very little accounting in it!  Call Lucy [...]

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