Airlines Think You’re Stupid!

Posted in: General

The OFT are looking at the airlines hidden extras. It’s about time! Hidden extras in ‘low cost’ airlines completely insult customers. They’re really saying ‘hey stupid – now we’ve hooked you, here’s what you’ll really pay’. I don’t like being treated as stupid. Show me respect, honesty and that you care, and I’ll pay the...

Read more

Word Of Mouth – See, It Works!

Posted in: General

Here’s a great presentation from slideshare.net all about Bookmarks:

Read more

Painting Pictures By Numbers

Posted in: General

A great programme on Radio 4 yesterday called More Or Less expained how big a trillion is (it’s a thousand billion by the way). They illustrated it by painting pictures. For example, it’s estimated you can get 50,000 pennies into a cubic foot – a trillion pennies would fill two St. Pauls Cathedrals. Alternatively, you...

Read more

Hoping For Success In Sheffield

Posted in: General

I’ve been asked to contribute to the success of two new exciting events which have been organised by Hope City in Sheffield. ‘The Secrets Of Successful Entrepreneurs’ takes place on June 11th, and Sheffield’s Night Of Honour takes place on October 25th. Here’s hoping for two great evenings. Bookmarks:

Read more

It’s Transparently Obvious!

Posted in: General

The lastest briefing from Trendwatching.com is well worth a read. Transparency Tyranny explores the emerging world of increasing transparency: “Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have...

Read more

Normal Service Resumed!

Posted in: General

Finally, here are the slides from my presentation at the ISMM in Ascot on wednesday. apologies for the delay. You may also be interested in ‘Avoiding Scriptease’, a paper I wrote recently. Feel free to download it, and sign up for ‘andy’s blog’ too. Bookmarks:

Read more

Action In Ascot

Posted in: General

Thanks to all those who came to the Institute of Sales and Marketing Management seminar in Ascot last night. Unfortunately, I’ve had difficulties loading the slides this morning. I’ll do what I can, and get them up there by the end of the day Bookmarks:

Read more

Give us a Clue!

Posted in: General

Following a beautifully ‘logo’d up’ van into work today. the brand name meant nothing to me, the ‘tag line’ meant even less: ‘we just do it…..’ Do ‘what’? Why would anyone go to all that trouble and expense to promote their business, but give no indication what they were about? A massive (and expensive) missed...

Read more

Happy Birthday, SPAM!

Posted in: General

May 1st 1978 saw the first piece of spam being sent ever. It was sent to 400 people in western California by DEC. Thanks for that, DEC! Bookmarks:

Read more

Switch to our mobile site