When Jet Blue, an amazingly successful US airline left thousands of passengers stranded due to extremely bad weather on the East Coast recently, there was outrage. The reason? Jet Blue was supposed to be different.
Heralded by marketeers, bloggers and passengers alike, Jet Blue has builit a reputation for excellent service and consistently providing a superior experience. On [...]
Posted in General by: Andy on February 27, 2007 | No Comments | 
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Andy is presenting at the new Keepmoat Stadium in Doncaster at an event organised by Business Link South Yorkshire on 27th March.
The ‘Compete Or Get Beat’ seminar is free and will help you revolutionise your sales and marketing and keep ahead of your competitors.
Click here to book and for more details.
Bookmarks:
Posted in General by: Andy on February 26, 2007 | No Comments |
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The estimated 1 million people who have downloaded standard letters from websites such as moneysavingexpert.com to claim their illegal bank charges back is further evidence if any was needed of the shift of power to consumers, and the influence of ‘word of mouse’.
From the protest of just one single law student who, back in 2004, [...]
Posted in General by: Andy on February 26, 2007 | No Comments |
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Just back from delivering the keynote speech at the Annual Growers Conference for Mack Multiples, one of the country’s leading suppliers of fresh fruit and vegetables to retailers in the UK.
I learnt lots myself, including: the Spanish for ‘Sales Prevention Officer’! (my presentation was translated for the Spanish delegates, and yes, apparently, they have them [...]
Posted in General by: Andy on February 26, 2007 | No Comments |
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Came across this great article yesterday.
Some of it is a ‘bit American’, but there’s some great stuff in there.
I’m sure you’ll get something out of it.
Bookmarks:
Posted in General by: admin on February 21, 2007 | No Comments |
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How to irritate and annoy your customers part 1 - send them a ‘complimentary’ gift, and make them pay for it!
A friend recently received this ice scraper in the post ‘with the compliments’ of a local Porsche dealership.
Thing is they forgot to pay the postage!
Not a great way of building relationships!
Bookmarks:
Just back from a visit to Sheffield Enterprise Agency SENTA.
Chief Executive Sandra Edwards told me about the simple use of text messaging to remind people about upcoming appointments, confirmation of booking on training courses and other personal messages to customers.
Feedback shows that customers value the personal touch and appointment attendance is up significantly. Simple stuff, [...]
Posted in General by: admin on February 20, 2007 | No Comments |
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Fancy getting the best seat on your next plane journey? Check out SeatGuru to see a website that compares seats and facilities on airlines around the world. Thinking of a romantic weekend away and need a hotel? Get the opinions of other ‘romantics’ at www.tripadvisor.co.uk.
Want the best deal on a new plasma TV, then visit [...]
Posted in General by: admin on February 19, 2007 | No Comments |
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Just back from a great couple of days at Parkdean Holidays Annual Management Conference - a fantastic bunch of people.
Part of the Conference involved teams of people ‘demonstrating’ the values of the business via sketches, songs, even a poem! It was great to see individuals throwing themselves into this and using their creativity, imagination, passion [...]
Posted in General by: admin on February 14, 2007 | No Comments |
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Business, like politics, is about ‘TRUST’. People buy from people and businesses they trust.
That means businesses that acknowledge it when they get things wrong, that don’t hide, and show respect for their customers by being up front and honest.
Now, I don’t care whether Cameron took drugs when he was 15, but I am intrigued by [...]
Posted in General by: admin on February 12, 2007 | No Comments |
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