Making Up For Your Mistakes

Posted in: General

When Jet Blue, an amazingly successful US airline left Bookmarks:

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Keep Ahead At The Keepmoat!

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Andy is presenting at the new Keepmoat Stadium in Doncaster at an event organised by Business Link South Yorkshire on 27th March. The ‘Compete Or Get Beat’ Bookmarks:

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Bank on the cost of upsetting just one customer

Posted in: General

The estimated 1 million people who have downloaded standard letters from websites such as moneysavingexpert.com to claim their illegal bank charges back is further evidence if any was needed of the shift of power to consumers, and the influence of ‘word of mouse’. From the protest of just one single law student who, back in 2004, [...]

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Success In Spain!

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Just back from delivering the keynote speech at the Annual Growers Conference for Mack Multiples, one of the country Bookmarks:

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Seven Steps To ‘Remarkable’ Service

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Came across this great article yesterday. Some of it is a ‘bit American’, but there’s some great stuff in there. I’m sure you’ll get something out of it. Bookmarks:

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With (Y)our Compliments

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How to irritate and annoy your customers part 1 – send them a ‘complimentary’ gift, and make them pay for it! A friend recently received this ice scraper in the post Bookmarks:

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The Joy Of Text!

Posted in: General

Just back from a visit to Sheffield Enterprise Agency SENTA. Chief Executive Sandra Edwards told me about the simple use of text messaging to remind people about upcoming appointments, confirmation of booking on training courses and other personal messages to customers. Feedback shows that customers value the personal touch and appointment attendance is up significantly. Simple stuff, [...]

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Power To The People!

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Fancy getting the best seat on your next plane journey? Check out SeatGuru to see a website that compares seats and facilities on airlines around the world. Thinking of a romantic weekend away and need a hotel? Get the opinions of other Bookmarks:

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Performing At Parkdean!

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Just back from a great couple of days at Parkdean Holidays Annual Management Conference – a fantastic bunch of people. Part of the Conference involved teams of people ‘demonstrating’ the values of the business via sketches, songs, even a poem! It was great to see individuals throwing themselves into this and using their creativity, imagination, passion [...]

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If David Cameron Was A Business

Posted in: General

Business, like politics, is about ‘TRUST’. People buy from people and businesses they trust. That means businesses that acknowledge it when they get things wrong, that don’t hide, and show respect for their customers by being up front and honest. Now, I don’t care whether Cameron took drugs when he was 15, but I am intrigued by [...]

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