The 2013 3D Challenge!

We’re Looking For 100 Examples Of ‘Dramatic and Demonstrable Difference‘

And We Need Your Help!

We love finding (and sharing) real examples of businesses that are ‘Dramatically and Demonstrably Different’. The ones that ‘break the rules’, ‘stand out from the crowd’, and do ’remarkable’ stuff!

We love it even more when others find and share them with us!

We also love a challenge!……So, we’ve challenged ourselves (and you, if you’re up for it!) to find 100 Examples Of 3D Thinking in 2013!

The 3D Challenge is an attempt to share 100 brilliant examples of ‘Dramatic Difference’ – it could be what a business does, or how it does it (or maybe, even both!).

We describe a ‘Dramatic Difference’ as….

“an unmatchable ‘bundle’ of products, services, skills, methods and practices that differentiate a business from its competitors”

It’s any business that ….

• Creates ’remarkable’ customer experiences
• Engages their people to do brilliant things
• Delivers innovative stuff that ‘delights’, amazes or even just intrigues you!
• Does things that their competitors aren’t doing, or even better, things that their competitors can’t do!

It doesn’t have to be the Apples, Amazons, First Directs of the world – although of course, feel free to put them forward!

Here are some examples of the sorts of things we’re looking for…

‘Stop Looking At My Bottom!’! Innocent Smoothies innovative attempt to engage their customers in coming up with a winning phrase to sit on the base of their bottles!

‘End ‘Fiddling With Coins’ Misery’! The Starbucks ’app’ that, among other things, allows you to pay for your coffee with the swipe of your mobile phone!

‘Would you like hundreds and thousands on that?’ Social Media specialists Rocket Powered who, in the ‘warm spell’ late last year organised for an ice cream van to deliver ice creams to their clients’ offices!

It’s The Way You Tell ‘Em! South African lowcost airline Kulula Air with it’s friendly, quirky approach to corresponding, informing and engaging their customers!

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